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<channel>
	<title>against the grain</title>
	<link>http://rubbersharkdesign.com</link>
	<description>against the grain</description>
	<pubDate>Thu, 26 Apr 2012 17:03:48 +0000</pubDate>
	<generator>http://rubbersharkdesign.com</generator>
	<language>en</language>
	
		
	<item>
		<title>SIMS Social</title>
				
		<link>http://rubbersharkdesign.com/SIMS-Social</link>

		<comments>http://rubbersharkdesign.com/following/rubbersharkdesign.com/SIMS-Social</comments>

		<pubDate>Thu, 26 Apr 2012 17:03:48 +0000</pubDate>

		<dc:creator>against the grain</dc:creator>
		
		<category><![CDATA[interactive, illustration, social media]]></category>

		<guid isPermaLink="false">1928101</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/1367/1928101/sims_logo_550_1.jpg" width="550" height="477" width_o="550" height_o="477" src_o="http://payload.cargocollective.com/1/0/1367/1928101/sims_logo_550_1_o.jpg" data-mid="9557667"  border="0" align="left"/&#62;

The SIMS Social is one of the newest popular Facebook games, bringing some old friends to a new platform.

Role: character illustration


A few random "social situations"

&#60;img src="http://payload.cargocollective.com/1/0/1367/1928101/random_characters.jpg" width="550" height="428" width_o="550" height_o="428" src_o="http://payload.cargocollective.com/1/0/1367/1928101/random_characters_o.jpg" data-mid="9557665"  border="0" align="left"/&#62;




Online Advertising: Rich Media Roadblock

The SIMS Social allows for all kinds of drama. Case in point, the cast below...

&#60;img src="http://payload.cargocollective.com/1/0/1367/1928101/cast.jpg" width="550" height="517" width_o="550" height_o="517" src_o="http://payload.cargocollective.com/1/0/1367/1928101/cast_o.jpg" data-mid="9557664"  border="0" align="left"/&#62;



Here are a select few key frames from an animated rich media banner of drama in action. 
Note: pink backgrounds for placement. Final development by Draft FCB.

&#60;img src="http://payload.cargocollective.com/1/0/1367/1928101/1.jpg" width="550" height="352" width_o="550" height_o="352" src_o="http://payload.cargocollective.com/1/0/1367/1928101/1_o.jpg" data-mid="9557659"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1367/1928101/2.jpg" width="550" height="357" width_o="550" height_o="357" src_o="http://payload.cargocollective.com/1/0/1367/1928101/2_o.jpg" data-mid="9557660"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1367/1928101/3.jpg" width="550" height="352" width_o="550" height_o="352" src_o="http://payload.cargocollective.com/1/0/1367/1928101/3_o.jpg" data-mid="9557661"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1367/1928101/4.jpg" width="550" height="352" width_o="550" height_o="352" src_o="http://payload.cargocollective.com/1/0/1367/1928101/4_o.jpg" data-mid="9557663"  border="0" align="left"/&#62;


Adobe Illustrator</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/1367/1928101/prt_1314674589.jpg" />

	</item>
		
		
	<item>
		<title>Matchbox Batcave </title>
				
		<link>http://rubbersharkdesign.com/Matchbox-Batcave</link>

		<comments>http://rubbersharkdesign.com/following/rubbersharkdesign.com/Matchbox-Batcave</comments>

		<pubDate>Thu, 26 Apr 2012 16:55:23 +0000</pubDate>

		<dc:creator>against the grain</dc:creator>
		
		<category><![CDATA[illustration, packaging]]></category>

		<guid isPermaLink="false">3285657</guid>

		<description>One of a series of illustrations created for Matchbox's "Cliffhangar" toy sets.

&#60;img src="http://payload49.cargocollective.com/1/0/1367/3285657/MBX_Batman_CH_portfolio.jpg" width="550" height="938" width_o="550" height_o="938" src_o="http://payload49.cargocollective.com/1/0/1367/3285657/MBX_Batman_CH_portfolio_o.jpg" data-mid="16848146"  border="0" align="left"/&#62;


</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload49.cargocollective.com/1/0/1367/3285657/prt_1335459184.jpg" />

	</item>
		
		
	<item>
		<title>Xbox site rebrand</title>
				
		<link>http://rubbersharkdesign.com/Xbox-site-rebrand</link>

		<comments>http://rubbersharkdesign.com/following/rubbersharkdesign.com/Xbox-site-rebrand</comments>

		<pubDate>Wed, 04 Apr 2012 20:07:19 +0000</pubDate>

		<dc:creator>against the grain</dc:creator>
		
		<category><![CDATA[interactive, website, brand]]></category>

		<guid isPermaLink="false">3143489</guid>

		<description>&#60;img src="http://payload42.cargocollective.com/1/0/1367/3143489/1.jpg" width="670" height="528" width_o="1362" height_o="1074" src_o="http://payload42.cargocollective.com/1/0/1367/3143489/1_o.jpg" data-mid="16061414"  border="0" align="left"/&#62;


The Xbox site rebrand came about prior to the release of the new generation of Xbox gaming products. The site publicized the partnership between Xbox and outside companies such as Netflix, Zune, and Facebook, as well as a preview for the coming Kinect (it has since been retooled to feature Kinect more prominently). I was a member of a small but intimate team. AD, the great Mr. Ian Aldous. 


role: designer



&#60;img src="http://payload42.cargocollective.com/1/0/1367/3143489/2.jpg" width="670" height="528" width_o="1362" height_o="1074" src_o="http://payload42.cargocollective.com/1/0/1367/3143489/2_o.jpg" data-mid="16061416"  border="0" align="left"/&#62;

&#60;img src="http://payload42.cargocollective.com/1/0/1367/3143489/3.jpg" width="670" height="528" width_o="1362" height_o="1074" src_o="http://payload42.cargocollective.com/1/0/1367/3143489/3_o.jpg" data-mid="16061418"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload42.cargocollective.com/1/0/1367/3143489/prt_1333569175.jpg" />

	</item>
		
		
	<item>
		<title>Storyboards</title>
				
		<link>http://rubbersharkdesign.com/Storyboards</link>

		<comments>http://rubbersharkdesign.com/following/rubbersharkdesign.com/Storyboards</comments>

		<pubDate>Sun, 05 Feb 2012 03:07:15 +0000</pubDate>

		<dc:creator>against the grain</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1237839</guid>

		<description>Client:  McDonald's / James Cameron's Avatar
AR experience

&#60;img src="http://payload.cargocollective.com/1/0/1367/1237839/avatar.png" width="670" height="447" width_o="672" height_o="449" src_o="http://payload.cargocollective.com/1/0/1367/1237839/avatar_o.png" data-mid="5978304"  border="0" align="left"/&#62;




Client:  Nike
TV spot

&#60;img src="http://payload.cargocollective.com/1/0/1367/1237839/nike_mother.png" width="610" height="673" width_o="610" height_o="673" src_o="http://payload.cargocollective.com/1/0/1367/1237839/nike_mother_o.png" data-mid="5978309"  border="0" align="left"/&#62;




Client:  Xbox - "Gears Of War 2 - Last Day"
Animatic

&#60;img src="http://payload.cargocollective.com/1/0/1367/1237839/GOW_last_day.png" width="642" height="522" width_o="642" height_o="522" src_o="http://payload.cargocollective.com/1/0/1367/1237839/GOW_last_day_o.png" data-mid="5978307"  border="0" align="left"/&#62;




Client:  McDonalds
promotional video

&#60;img src="http://payload.cargocollective.com/1/0/1367/1237839/McD_design_a_cup.png" width="609" height="850" width_o="609" height_o="850" src_o="http://payload.cargocollective.com/1/0/1367/1237839/McD_design_a_cup_o.png" data-mid="5978308"  border="0" align="left"/&#62;




Client:  McDonald's / James Cameron's Avatar
AR experience

&#60;img src="http://payload.cargocollective.com/1/0/1367/1237839/avatar 2.png" width="670" height="404" width_o="671" height_o="405" src_o="http://payload.cargocollective.com/1/0/1367/1237839/avatar 2_o.png" data-mid="5978306"  border="0" align="left"/&#62;
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/1367/1237839/prt_1301443017.jpg" />

	</item>
		
		
	<item>
		<title>Beatles Rock Band Xbox console</title>
				
		<link>http://rubbersharkdesign.com/Beatles-Rock-Band-Xbox-console</link>

		<comments>http://rubbersharkdesign.com/following/rubbersharkdesign.com/Beatles-Rock-Band-Xbox-console</comments>

		<pubDate>Sun, 05 Feb 2012 03:04:08 +0000</pubDate>

		<dc:creator>against the grain</dc:creator>
		
		<category><![CDATA[illustration, console art]]></category>

		<guid isPermaLink="false">133738</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/1367/133738/beatles_console_final_RGB.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/1367/133738/beatles_console_final_RGB_o.jpg" data-mid="784868"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1367/133738/console_photo_collage_hero.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/1367/133738/console_photo_collage_hero_o.jpg" data-mid="784748"  border="0" align="left"/&#62;
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/1367/133738/prt_beatles_200_134.jpg" />

	</item>
		
		
	<item>
		<title>Cars 2 "Finn McMissile"</title>
				
		<link>http://rubbersharkdesign.com/Cars-2-Finn-McMissile</link>

		<comments>http://rubbersharkdesign.com/following/rubbersharkdesign.com/Cars-2-Finn-McMissile</comments>

		<pubDate>Sun, 05 Feb 2012 03:03:09 +0000</pubDate>

		<dc:creator>against the grain</dc:creator>
		
		<category><![CDATA[illustration, packaging, Pixar]]></category>

		<guid isPermaLink="false">1927582</guid>

		<description>
Package illustration for a bath toy based on Cars 2 character Finn McMissile... dangerous, debonair, extraordinaire.

Role: illustration, concept, art direction

&#60;img src="http://payload.cargocollective.com/1/0/1367/1927582/pixar_main.jpg" width="550" height="459" width_o="550" height_o="459" src_o="http://payload.cargocollective.com/1/0/1367/1927582/pixar_main_o.jpg" data-mid="9555321"  border="0" align="left"/&#62;
Illustration

&#60;img src="http://payload.cargocollective.com/1/0/1367/1927582/bath_toy-secondary.jpg" width="550" height="225" width_o="550" height_o="225" src_o="http://payload.cargocollective.com/1/0/1367/1927582/bath_toy-secondary_o.jpg" data-mid="9555323"  border="0" align="left"/&#62;
initial concept sketch, with on-box trade dressing (placeholder)


Photoshop, Painter, natural media</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/1367/1927582/prt_1314666414.jpg" />

	</item>
		
		
	<item>
		<title>Video game key art</title>
				
		<link>http://rubbersharkdesign.com/Video-game-key-art</link>

		<comments>http://rubbersharkdesign.com/following/rubbersharkdesign.com/Video-game-key-art</comments>

		<pubDate>Tue, 13 Dec 2011 19:56:22 +0000</pubDate>

		<dc:creator>against the grain</dc:creator>
		
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">1348116</guid>

		<description>A selection of key art created for video game covers.

role: art direction, design &#38;  illustration. communications with clients and vendors.


&#60;img src="http://payload.cargocollective.com/1/0/1367/1348116/SIMS box collage_1.jpg" width="670" height="1288" width_o="670" height_o="1288" src_o="http://payload.cargocollective.com/1/0/1367/1348116/SIMS box collage_1_o.jpg" data-mid="6551082"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/1367/1348116/prt_1303604337.jpg" />

	</item>
		
		
	<item>
		<title>pen and pencil concepts</title>
				
		<link>http://rubbersharkdesign.com/pen-and-pencil-concepts</link>

		<comments>http://rubbersharkdesign.com/following/rubbersharkdesign.com/pen-and-pencil-concepts</comments>

		<pubDate>Tue, 22 Nov 2011 23:16:01 +0000</pubDate>

		<dc:creator>against the grain</dc:creator>
		
		<category><![CDATA[sketch]]></category>

		<guid isPermaLink="false">1237721</guid>

		<description>
Client: Disney

&#60;img src="http://payload.cargocollective.com/1/0/1367/1237721/Disney.png" width="551" height="837" width_o="551" height_o="837" src_o="http://payload.cargocollective.com/1/0/1367/1237721/Disney_o.png" data-mid="5977693"  border="0" align="left"/&#62;



Client: Microsoft

&#60;img src="http://payload.cargocollective.com/1/0/1367/1237721/axle.png" width="623" height="897" width_o="623" height_o="897" src_o="http://payload.cargocollective.com/1/0/1367/1237721/axle_o.png" data-mid="5977785"  border="0" align="left"/&#62;



Client: EA

&#60;img src="http://payload.cargocollective.com/1/0/1367/1237721/BB_550_wide.jpg" width="550" height="779" width_o="550" height_o="779" src_o="http://payload.cargocollective.com/1/0/1367/1237721/BB_550_wide_o.jpg" data-mid="9555569"  border="0" align="left"/&#62;




Client: US Postal Service

&#60;img src="http://payload.cargocollective.com/1/0/1367/1237721/invent now.png" width="636" height="871" width_o="636" height_o="871" src_o="http://payload.cargocollective.com/1/0/1367/1237721/invent now_o.png" data-mid="5977694"  border="0" align="left"/&#62;



Client: Nike

&#60;img src="http://payload.cargocollective.com/1/0/1367/1237721/be transformed.png" width="630" height="620" width_o="630" height_o="620" src_o="http://payload.cargocollective.com/1/0/1367/1237721/be transformed_o.png" data-mid="5977690"  border="0" align="left"/&#62;




Client: EA

&#60;img src="http://payload.cargocollective.com/1/0/1367/1237721/SIMS_pets_concept.jpg" width="550" height="712" width_o="550" height_o="712" src_o="http://payload.cargocollective.com/1/0/1367/1237721/SIMS_pets_concept_o.jpg" data-mid="9555513"  border="0" align="left"/&#62;




Client: Adidas

&#60;img src="http://payload.cargocollective.com/1/0/1367/1237721/urban warrior.png" width="670" height="517" width_o="674" height_o="521" src_o="http://payload.cargocollective.com/1/0/1367/1237721/urban warrior_o.png" data-mid="5977697"  border="0" align="left"/&#62;




Client: Matchbox

&#60;img src="http://payload.cargocollective.com/1/0/1367/1237721/matchbox pack.png" width="670" height="461" width_o="675" height_o="465" src_o="http://payload.cargocollective.com/1/0/1367/1237721/matchbox pack_o.png" data-mid="5977696"  border="0" align="left"/&#62;
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/1367/1237721/prt_1314668170.jpg" />

	</item>
		
		
	<item>
		<title>Hotwheels Track Illustrations</title>
				
		<link>http://rubbersharkdesign.com/Hotwheels-Track-Illustrations</link>

		<comments>http://rubbersharkdesign.com/following/rubbersharkdesign.com/Hotwheels-Track-Illustrations</comments>

		<pubDate>Tue, 01 Nov 2011 18:09:53 +0000</pubDate>

		<dc:creator>against the grain</dc:creator>
		
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">1238158</guid>

		<description>Package illustrations created for the toy company's box art. Selected tracks feature the illustrations within the context of the packaging.

role: art direction &#38; illustration. 



&#60;img src="http://payload.cargocollective.com/1/0/1367/1238158/Screen shot 2011-11-01 at 10.27.58 AM.png" width="558" height="355" width_o="558" height_o="355" src_o="http://payload.cargocollective.com/1/0/1367/1238158/Screen shot 2011-11-01 at 10.27.58 AM_o.png" data-mid="11191975"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1367/1238158/sk_ju_550.jpg" width="550" height="369" width_o="550" height_o="369" src_o="http://payload.cargocollective.com/1/0/1367/1238158/sk_ju_550_o.jpg" data-mid="11193235"  border="0" align="left"/&#62;





&#60;img src="http://payload.cargocollective.com/1/0/1367/1238158/Screen shot 2011-03-29 at 5.53.03 PM.png" width="559" height="375" width_o="559" height_o="375" src_o="http://payload.cargocollective.com/1/0/1367/1238158/Screen shot 2011-03-29 at 5.53.03 PM_o.png" data-mid="5979660"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1367/1238158/gre_hrn_550.jpg" width="550" height="370" width_o="550" height_o="370" src_o="http://payload.cargocollective.com/1/0/1367/1238158/gre_hrn_550_o.jpg" data-mid="11193234"  border="0" align="left"/&#62;






&#60;img src="http://payload.cargocollective.com/1/0/1367/1238158/wall_track_original - 700.jpg" width="600" height="377" width_o="600" height_o="377" src_o="http://payload.cargocollective.com/1/0/1367/1238158/wall_track_original - 700_o.jpg" data-mid="5979663"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1367/1238158/wll_trk_550.jpg" width="550" height="387" width_o="550" height_o="387" src_o="http://payload.cargocollective.com/1/0/1367/1238158/wll_trk_550_o.jpg" data-mid="11193238"  border="0" align="left"/&#62;






&#60;img src="http://payload.cargocollective.com/1/0/1367/1238158/Screen shot 2011-03-29 at 5.53.16 PM.png" width="558" height="369" width_o="558" height_o="369" src_o="http://payload.cargocollective.com/1/0/1367/1238158/Screen shot 2011-03-29 at 5.53.16 PM_o.png" data-mid="5979662"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1367/1238158/wll_trk_2_550.jpg" width="550" height="434" width_o="550" height_o="434" src_o="http://payload.cargocollective.com/1/0/1367/1238158/wll_trk_2_550_o.jpg" data-mid="11193236"  border="0" align="left"/&#62;
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/1367/1238158/prt_1320171169.jpg" />

	</item>
		
		
	<item>
		<title>SF Cartoon Art Museum</title>
				
		<link>http://rubbersharkdesign.com/SF-Cartoon-Art-Museum</link>

		<comments>http://rubbersharkdesign.com/following/rubbersharkdesign.com/SF-Cartoon-Art-Museum</comments>

		<pubDate>Fri, 21 Oct 2011 03:18:53 +0000</pubDate>

		<dc:creator>against the grain</dc:creator>
		
		<category><![CDATA[local, print]]></category>

		<guid isPermaLink="false">156206</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/1367/156206/Coyote_hero.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/1367/156206/Coyote_hero_o.jpg" data-mid="785223"  border="0" align="left"/&#62;

Local marketing campaign for the San Francisco-based museum.

Scenario - 
Along with adorning its walls, the cartoon characters also staff the museum. How do cartoons run a real-world business? When presented with a few cliched corporate goals, their solutions are detailed in the Wile E Coyote-esque blueprints below.




"KILL THE COMPETITION", Print

&#60;img src="http://payload.cargocollective.com/1/0/1367/156206/1 - Wile E Coyote_1.jpg" width="550" height="712" width_o="550" height_o="712" src_o="http://payload.cargocollective.com/1/0/1367/156206/1 - Wile E Coyote_1_o.jpg" data-mid="785235"  border="0" align="left"/&#62;




"ATTRACT LOCAL AND TOURIST TRAFFIC", Print

&#60;img src="http://payload.cargocollective.com/1/0/1367/156206/2 - Donald Duck_1.jpg" width="550" height="712" width_o="550" height_o="712" src_o="http://payload.cargocollective.com/1/0/1367/156206/2 - Donald Duck_1_o.jpg" data-mid="785240"  border="0" align="left"/&#62;




"INCREASE CASH FLOW", Print

&#60;img src="http://payload.cargocollective.com/1/0/1367/156206/3 - Mr_1. Burns" width="550" height="712" width_o="550" height_o="712" src_o="http://payload.cargocollective.com/1/0/1367/156206/3 - Mr_1_o. Burns" data-mid="785241"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/1367/156206/prt_cartoon thumb.jpg" />

	</item>
		
	</channel>
</rss>
